The End of Hyperreality

Firstly, Let me say that actually “New Normal” is merely back to Normal. It means that Our Yesterday’s life was just abnormal

Secondly, I would like explain what hyperreality really is?

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For instance, one day you buy a glass of coffee at your favourite coffee shop for 40 thousand Rupiahs, why on earth a glass of coffee is so expensive?

Supposed, the basic price of coffee is at 7 thousand Rupiahs, it menas that you have to spend the remaining 33 thousand Rupiahs as the price of the rental sofa of the outlet and the coffee shop’s symbol. Your 33 thousand rupiahs called hyperreality, a condition or a mental state in that make us think that how we spen our 33 thousands was something real and our need was beyond our own basic needs.

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(FYI, Hyperreality is a term introduced by the French philosopher, Jean Baudrillard in his book Simulacra, 1981)

Frankly speaking, We would never see the word hyperreality such a tremendous if we had not found this word on Facebook, Instagram, Twitter and other social medias.

Abruptly, the Covid-19 emerged. All of a sudden we are afraid to go out of the house, are afraid to gather in a crowd, and our outdoor activities become limited. Workers around the world found that their income significantly disappear almost overnight as a result of the corona virus pandemic, and most of our times are spent at home now. Everything is doing from home now. Then, how is the luck the hyperealista now? (Hyperealista, this is how I called the hyperrealist).

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The coffee shops are deserted and almost empty, malls are quite, and co-working spaces are abandoned. Nobody uploaded their photograph images on a self-image enhancing outlets. Are these luxuries, prestige and  status still relevant now? Do we,  possibly, need that? Or if we go get to the top of the question: do we still need such the things these days?

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